Accelerating action for a GBV-free generation

According to the World Economic Forum, at the current rate of progress, it will take until 2158 (roughly five generations) to reach full gender equality. This is unless swift, decisive steps are taken to drastically accelerate the change.

That’s why the 2025 International Women’s Day campaign calls for increased momentum and urgency. A call that 1st for Women has been answering since 2005. With the support of our customers, the 1st for Women Foundation has raised over R100 million and helped to actively assist over 100 000 women.

Since we never decelerate our efforts, we help more and more women every day. Of course, the goal is to bring the number of women who need this help down to zero. That’s why in 2024 we launched our Generation None campaign.

Generation None highlights the fact that one in 3 women will experience GBV in her lifetime – and aims to bring that one to none. To turn this vision into a reality requires ongoing commitment and continuous support of organisations who are fearlessly fighting GBV.

These include organisations like Lawyers Against Abuse, The Tears Foundation, Action Breaks silence and many more. In addition, we have donated over R57 million to national community initiatives focused on GBV prevention. We have also donated R9 million to our flagship programme in Diepsloot. The programme addresses the root cause of the epidemic through education, and provides support for survivors of abuse, from trauma to prosecution.

As a business we also support our customers in enforcing their legal rights, in every situation, by offering invaluable Legal Cover. You can choose from four different options to suit your needs and budget. Find out more about Legal Cover here.

Protection from GBV, however does not depend on having legal cover. Support is available to you and anyone you know, through organisations like The Tears Foundation. In fact, we contributed over R5 million to the development of The Tears Foundation Digital tool, which allows for quick access to help, in your specific area. You can contact tears on 08000 TEARS (08000 83277) or dial *134* 7355#.

As the world commemorates International Women’s Month, we remind you that we accelerate action against GBV, all year round. A portion of every comprehensive vehicle insurance premium goes directly towards GBV prevention and support initiatives. If you don’t have vehicle insurance with us, consider getting a quote and making a difference here.

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