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3 min read

Award-winning insurance made for women


Insurance March 7, 2025

By First For Women


Imagine this. Your car breaks down on your way to an important meeting. This is the last thing you need on a Monday morning! But, that you have car insurance with 1st for Women and at the tap of our app, you request a tow truck. And even better, you can track the truck in real time and know exactly who to expect and when.

You heave a sigh of relief.

Before you know it, your car has been towed and we’ve even arranged a lift for you to the office. On the way you pass a billboard, with three fearless looking women, which reminds you that you’re with one of the world’s best insurers, according to Forbes. And you relax even further, knowing that you’ve chosen the best.

To save time, you lodge the claim on the app, which received an award for being the most innovative app developed by a corporate, and you have to agree. With the claim lodged, you can get back to your day, knowing that everything will be sorted. You get to the office and get to work. You have a good productive day, despite the morning’s mishap, and things are going smoothly, until you get home… A huge thunderstorm strikes from nowhere and suddenly water is gushing out of the light fittings in the lounge. This is not what you need on a Monday evening! The carpets and couches are soaked and there’s no saving the home entertainment system you just bought. The kids are screaming, the dog’s running around, splashing in the water, and you’re not sure where to begin cleaning up the mess. Your first instinct is to panic but then you remember that you’ve got home contents and buildings insurance with 1st for Women and you have another huge sigh of relief. Even in a small home emergency, you recall that you have access to a range of service providers, with our Home Assist benefit. And you have no doubt that these providers will be sent your way, for this big home emergency. You call us the next morning to report your claim and are greeted by a friendly and professional agent, who is knowledgable, empathetic and patient. 1st for Women was rated 2nd for Service Excellence in the Ask Africa Orange Index, and after the recent experiences you can see why.

That night you go on social media and see a post about our referral campaign, and immediately refer some of your friends and family, because after today you want them all to experience the exceptional service of 1st for Women.

First For Women is a licensed non-life insurer and Financial Services Provider. Terms and Conditions online.

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