Pet Protection Unleashed: Exploring the Latest SA Pet Insurance Trends

If your household includes even a single pet, chances are you see them as part of the family. The idea of a pet getting sick or hurt can bring the same feeling of dread as if it were a human family member. However, the costs associated with keeping pets safe and healthy can add up quickly. This makes Pet Insurance a necessity, ensuring you can prioritise their well-being, from routine healthcare to treating serious conditions.

Pet protection is something 1st for Women has always valued, and in this guide, we look at some of the latest trends when it comes to Pet Insurance in South Africa.

5 Common risks pet owners face in South Africa

Approximately 45% of South African adults are pet owners 1, and in 2022, the local pet industry was valued at R7.1 billion. With a projected growth of 2.5% by 2026 2, this shows an increasing focus on pet wellness. However, with only about 1% of pets insured 3, many potential costs could surprise pet owners.

1. Unexpected medical emergencies

Not counting your cat or dog being struck by a vehicle, many pet health issues easily turn into medical emergencies. Our pets can't always communicate pain clearly, and symptoms of illness can be overlooked until they become critical. You won't know that Bingo has swallowed a rubber band or piece of string, but you might notice digestive issues a few days later.

Medical emergencies are unexpected and often require costly diagnostics, surgery, and treatment plans. X-rays and scans can cost up to R8,500, while complex surgeries may exceed R30,000.

2. Theft or loss of pets

A gate carelessly left open can be extremely tempting to even the most obedient pet, leading to them becoming lost. Pet theft—especially of valuable breeds—is also becoming common in South Africa. Pet Insurance doesn’t typically cover lost or stolen pets, but if reunited, having your pet checked for injuries can be beneficial. And the best Pet Insurance in South Africa will always include a routine and minor care benefit, which can be used for this.

3. Chronic and breed-specific health conditions

Selective breeding and a limited gene pool result in certain breeds of cats and dogs being prone to certain health conditions. Breathing difficulties are common in flat-nose breeds like Bulldogs, Pugs, and Persians, while Great Danes and German Shepherds are at risk of gastric torsion. Some conditions can result in medical emergencies, while most will require some form of chronic treatment. Sometimes breed-specific conditions are covered by Pet Insurance. Without any cover you'd have to carry the cost of this yourself.

4. Liability for pet-related accidents or damage

The risk of your pet injuring someone or damaging the property of others is possible. Kitty might get tangled in a guest's feet, causing them to fall and sprain their wrist. Meanwhile, Max the Rottweiler gleefully chewed through the fender of the plumber who came to fix some leaks. Affordable Pet Insurance with third-party liability cover can assist with the cost of injuries or damage caused by one of your pets.

5. High costs of end-of-life care

As pets age, you'll eventually be faced with emotionally challenging end-of-life care. This might include more frequent trips to the vet, palliative care, and even medically justified euthanasia. The emotional toll is significant, and end-of-life care costs can be overwhelming. The best Pet Insurance in South Africa should reimburse you for many of these costs, along with offering a dignified ending or cremation benefit.

Some of South Africa’s latest Pet Insurance trends

Insurance for pets has been available to South African pet owners for more than a decade. As with any insurance product, it continues to evolve, influenced by both societal trends and what policy holders—or pet lovers—want. Some of the major trends that have emerged include: 

Comprehensive coverage plans on the rise

You're no longer limited to basic pet cover, with comprehensive plans more common and increasingly popular.

More pet owners want their pets covered for both emergencies and long-term care. Comprehensive plans offer all-encompassing protection that might include hereditary conditions.

Wellness and preventative care inclusions

More insurers are including wellness and preventative or routine care benefits in their coverage. These benefits cover annual (or more frequent) check-ups, vaccinations, deworming, and other procedures.

Preventative care can help pet owners detect and address health issues early, which may result in lower treatment costs over time. Including these in affordable Pet Insurance plans makes routine health maintenance easier and encourages a proactive approach to pet wellness.

Flexible plans and perks

Insurers now offer multiple plans and additional perks that suit different needs.

No two pets are the same, nor are their health requirements. If your Coco is an indoor cat with almost no risk of serious injuries or liability claims, you'd be happy with adequate routine care benefits, and less of the other benefits. As she gets older, you might want to include diagnostics, scans, and a bigger surgery and hospitalisation benefit. Having access to multiple plans means you can increase coverage as your pet's needs change.

Multi-pet discounts

Many families have multiple pets and are more interested in policies that offer discounted premiums for including more than one pet on a specific plan.

Multi-pet discounts make coverage affordable. These discounts allow pet owners to protect their furry family without stretching their budget.

Digital claims and customer support innovations

Digital platforms are simplifying the claims process, with many insurers offering apps or online portals for easy claim submissions and customer support. Some insurers also provide a 24/7 line for expert emergency and health advice.

Convenience is a priority for today’s pet owners and digital claims streamline the process, making it faster and more efficient. Quick access to support and simplified claims encourages pet owners to get their pets the help they need without delay.

Coverage for end-of-life care and bereavement support

Insurance plans for pets increasingly include options for end-of-life care and bereavement support.

This addition supports a compassionate approach to pet ownership. Coverage for end-of-life expenses gives owners comfort during emotionally challenging times, ensuring pets receive the best care and a dignified end.

Each pet has unique needs, and it’s important for pet owners to assess their pet’s health profile, their budget, and the level of coverage they require. Staying informed on insurance and animal health trends can help owners choose the right plan without paying for unnecessary benefits, ensuring their pets are ready for life’s many adventures.

Get a Pet Insurance quote

For a policy that meets you and your pet's needs, consider getting a quote with 1st for Women today. With plans designed with South African pet owners in mind, you can start with a basic plan or immediately opt for the most comprehensive coverage. Get a Pet Insurance quote now to see how to protect your pets from unexpected challenges and keep them healthy and safe.